Written by: Ooi Hui Qi
Rachel Tan joins Kaodim as a Group Marketing Director. With 16 years of experience in Advertising and Marketing, she believes she is able to elevate Kaodim potentially to a household brand in the digital market. Priding herself for her versatile experiences and background, she is a seasoned marketer and communication expert.
Her career begins with her role as Account Management in Publicis. Subsequently, to name a few she has worked in TBWA\Worldwide, Lowe & Partners, and Saatchi & Saatchi. During her time, her teams organised brand campaigns and managed the advertising communication drives for many of her clientele. She returned to TBWA\Worldwide as a Group Accounts Director and later took on the Lead Business role for one of the major accounts within the Agency. Her small team consists of 18 creatives, accounts managers. She has later also set up an independent Apple creatives agency within the organization. This team worked towards localizing Apple projects and business ventures with local telecom operators.
Apart from being in the communication industry, she has also ventured into marketing in Standard Chartered Bank with responsibilities expanded from managing accounts to fostering business partner relationships. Later on, she joined Digi Telecommunications as Head of Postpaid, Marketing Services and championed the philosophy of behavioural marketing. She works with the Telenor Group implementing programmatic digital marketing and has strong experiences in the area of integrated marketing, digital marketing, strategic marketing communication, and mobile marketing. Her most recent role saw her as a Principal-Product Specialist in Consumer Postpaid Products at Digi Telecommunications. Her team worked on innovating postpaid products and marketing strategies that align with current consumer trends.
Rachel decided to join Kaodim as her next career adventure as she sees potential in helping Kaodim make the next step. She hopes her experiences will help guide her team in making our product become the number 1 choice in hiring services.